Eric Karns

I have recently encountered for the first time the MASSIVE headache that is flash banner ad click tag standardization (or lack thereof). Every media vendor (in this case CNN, Fox News, and many local news sites) has a different standard by which the click tags need to be set up and most need backup .gif images as well. There is also the problematic un-standardization of banner ad sizes, both physically and file sizeally.

In non-geek speak, what I am saying is that, for every message a client wants turned into an ad there are umpteen million versions of this message which makes life very tedious for the designer. In my particular case at work, there are just 2 messages that needed to be spread to the media and has thus far taken me 3 days to create the various sizes and standards compliant versions. So in summary…. I charges by the hour SON!